We build your website on powerful content management systems
Sporting Media builds websites that sit on top of powerful content management system platforms
A good web Content Management System (CMS) can mean the difference between a static underachieving website and a dynamic and flexible one that adapts to visitor needs, converts prospects into customers, and strengthens the brand.
As standard, we build our websites on WordPress; it’s the world’s most popular content management system. WordPress has come a long way from it’s early days as blogging software. It’s now the most widely used, stable and powerful content management system in the world today and is used by Ebay, Yahoo, Ford, The Wall Street Journal, Samsung, Sony, People Magazine, New York Times, CNN, Ben & Jerry, GE, Network Solutions and many more.
In terms of expertise we don’t know anyone in the UK who understands and implements WordPress better than we do, with our team not only getting right into the core of the program on a daily basis but also having the capabilities and the experience of regularly writing exclusive, custom made plug-ins for our clients.
The WordPress system affords you as the customer, the ability to update parts or all of your website on a daily, hourly or even minute by minute basis without requiring any internet programming skills. You can even update your website from your mobile phone. The easy-to-use interface enables you to edit and add pages within a word-like text editor and there’s full version control which means you can always roll back to an earlier version of the page if your not happy with your changes.
Open Source CMS v Premium CMS
WordPress is freeware, meaning that as the end user, you don’t pay any purchase price, maintenance costs or annual licensing fees. You simply pay your website developer to install, customize and maintain the software for you.
With premium content management software you will pay a purchase price, pay annual maintenance costs and annual licensing fees and after that you’ll still need to pay your website developer to install, customize, maintain and support the software.
For most web solutions WordPress is all the content management system you could ever need but for sports clubs with a global presence it may be worth considering some of the premium Content Management Systems that offer scalability across multi-sites and the promise of higher levels of support for sites that experience extremely large surges in visitor numbers.
In terms of functionality WordPress can do almost anything that Premium Content Management software can do. Some argue that in terms of security then open source code can be more vulnerable to hacking but in reality, when targetted by hackers, most of the largest companies and best software in the world have proven to be vulnerable and with strong write-file permission management and strong hosting security the majority of all security risks with open source software can be prevented.
On performance, WordPress can manage multiple country sites in various languages and the correct deployment of load-balanced servers will ensure maximum capacity in handle extremely high volumes of traffic.
In the end though, for some larger businesses it comes down to risk and some of the premium content management systems offer the level of performance guarantees, warranties and security in terms of support that freeware such as WordPress doesn’t.
There is no general rule on working out when your online presence is critical enough to require the additional risk mitigation that premium Content Management systems can provide, but as a suggestion from us, if your online presence is being maintained by a full-time team of 10 or more staff or if your online presence is delivering an additional £7m in annual turnover (outside online shopping) then it may be worth considering upgrading to a premium Content Management System. You’ll get commercial grade support of the software as well as training for your team but you will need to consider the investment not only in terms of additional expenditure but also in terms of training costs and the time taken by your team in learning to use these systems.
There is no need to deploy a Premium Content Management System if your online revenue is purely from online shopping. The enterprise version of Magento, which is used by some of the world’s biggest brands, is all you’ll ever need. As a suggestion from us, if your online store is turning over in excess of £500k per year then the enterprise version of Magento should be implemented. The next step up from Magento is to custom build your own online shopping system but this is high-end, extremely expensive work that requires an experienced project manager and an impressive team of programmers and testers and is normally only undertaken by major retailers.
Another point to consider is that with a Premium CMS you’ll find that the software may sit only on the CMS provider’s server, meaning that if the company closes down, so does your service. And if the company closes down over night, so does your service…instantly!
Open Source software sits on your own servers so you don’t have this problem, though eventually if Open Source CMS software isn’t updated then you’ll find that after 2-3yrs the bowsers will have moved on and the version that’s sitting on your server will become more and more incompatible with the browsers as time moves on.
Some Premium CMS providers will claim that open source is more expensive in the long-term because you’ll need to pay someone customize the software so that you have the exact functionality that you require, but in reality if your web developer is experienced with open source CMS systems the costs will come in more or less the same as the training fees involved and the time taken to customize a premium CMS system.
Finally, beware of those who claim that one scripting language (eg PHP) is simpler and less capable than another eg .NET. The reality is that anything is possible with scripting languages and some of world’s best sites are built on different platforms with many different scripting languages. Software providers will simply tell you that the software on which their solutions are built and the scripting languages used are more effective simply because they want you to buy from them.
The two main Premium Content Management Systems (there are others too), which we can implement are Sitecore and OpenText and we can install and customise both systems should your business require them.
The good news is that content management systems are now more user-friendly than ever before and you’ll be confident in providing various members of your team with administrative rights over relevant parts of your website, giving your business the capacity to communicate with your customers all of the time.