E-COMMERCE FOR SPORTS CLUBS AND STADIUMS
SPORTING MEDIA DEPLOYS AND MANAGES STATE OF THE ART ONLINE SHOPS FOR SPORTS CLUBS AND STADIUMS OR WE INTEGRATE YOUR EXISTING E-COMMERCE SYSTEMS INTO YOUR NEW WEBSITE
Shoppers from the UK bought £44 billion of goods online in 2010 spending more online than any other European country and this is set to rise substantially over the next few years so it’s essential to be able to support your business with online retailing. We apply the level of time and professionalism required in building your online store so that it appeals to online buyers, compliments your club shop and fits in with your merchandising and licensing agreements in order to help grow solid revenues for your club.
If you already have an e-commerce platform then we can integrate this into your new website. If you’re looking to upgrade from your existing shop or to start trading online for the first time then we have a number of solutions depending on your business needs, your marketing requirements and the level of investment your looking to make.
The functionality we can add to your online shop includes:-
Easy to update product items listing
Easy to change pricing
Special Promotions and Voucher Codes
Digital and Printed Gift Vouchers
Variable pricing and discounts for certain users
Auction System to allow your club to sell certain memorabilia and other products or experiences normally to raise money for good causes
Full stock control and real time integration with EPOS and other offline warehouse systems
Order tracking system for customers to view online
Options for customers to choose priority mailing/delivery
Options for customers to select gift wrapping
Specialist personalised sports shirt ordering systems
Returns system if required
Product feeds to shopping portals such as Amazon
Multilingual Shopping Checkout Systems
Integration with all major secure payment gateways
Specialised tracking system to see visitors’ habits as they enter your online shop
Build your club’s shop on the world’s most effective e-commerce platform
There are a number of e-commerce platforms that can be suggested for your club or stadium but we recommend Magento, the world’s fastest growing and most effective specialist e-commerce platform. The platform sits within your existing site and is scalable right the way up to servicing global retailing businesses with multiple domains in multiple countries with unlimited currencies and unlimited tax variants. Magento is truly stunning and now used by some of the biggest brands in the world including Nokia, North Face, Harvey Nichols, Fox, Olympus, Dockers, Ford, Salomon, Fiji Water and Lenevo.
There are 3 versions of Magento, with various degrees of functionality and warranty. The entry level is software license is free, the middle range level software license costs around £2,000 a year and the enterprise level software license costs around £10,000 per year.
As a suggestion from us, if your online store is turning over in excess of £500k per year then the enterprise version of Magento should be implemented. The next step up from Magento is to custom build your own online shopping system but this is high-end, extremely expensive work that requires an experienced project manager and an impressive team of programmers and testers and is normally only undertaken by major retailers.
Launch campaign for your new online store
In order for your online shop to start generating maximum additional revenues we suggest a launch campaign followed by ongoing marketing activity by way of email marketing, social media, in-stadium advertising and advertising and promotions included within your main club branding, club and match advertising, pr, merchandising and ticketing activities.