WEB DESIGN FOR GOLF CLUBS
GREAT WEBSITES FROM A TEAM WHO UNDERSTANDS THE GOLF MARKET
We build websites that look great and are easy to use and easy to update; helping you to engage with your members and visitors, attract new golfers and increase revenues. Our systems manage memberships, host online shops, integrate with market-leading online tee-time booking engines and provide you with the ability to produce and manage e-mail marketing campaigns.
With over 20yrs experience in golf media we understand what drives customers to your golf club. Our team has a vast amount of experience working on projects for the European PGA Tour, St Andrews Links Trust, Royal & Ancient Golf Club of St Andrews and European PGA Seniors Tour and we blend our experience with cutting edge technology to showcase your golf club to the fullest whilst equipping you with one of the most powerful set of web tools available anywhere in the world.
Bespoke websites that are as unique as your club
How can you hope to stay ahead of the competition if nothing sets you aside from them? Rather than producing standard template websites with some minor variations here and there, we believe that every club is different and as such, should be presented on the web in a unique, modern and eye-catching way that best represents its own identity. For this reason all our sites are custom built with ideas and sketches that you approve beforehand. In today’s highly competitive market, we make sure your club stands out.
Design and functionality that fits in with the demands of today’s discerning golfer
In today’s global village the times of clubs depending on memberships from those living within a 10-minute drive-time are changing. Many discerning golfers prefer multi-club memberships and are looking to enjoy the ability to play courses across the UK in the same way as they do when they travel overseas. The opportunity is there for clubs to harness the power of the internet to balance an increase in visitors whilst retaining prestigious facilities and course quality for their core members.
With one of the world’s most popular and most efficient Content Management Systems at the core of your website you are empowered to change your marketing and your golf membership packages easily and as often as your business requires without incurring extra design costs or paying software licensing fees.
Tee-Time Booking Engines
We can install a new online tee-time booking system into your website which will greatly improve the ability to drive new business to your club. We have a selection of market-leading systems to choose from and we can provide you with the extra option of being able to sell some of your spare tee-off times through third party booking websites and to be able to manage these additional sales on a daily basis.
If you already have a tee-time booking system we can, in most cases, integrate this seamlessly into your new website so that the booking engine has the same design, feel and colour of your new site.
Update your site easily with a world-class Content Management System
We build your site with a fully functional, easy-to-use content management system that gives you the ability to easily update your website content at any time using familiar word-style editing tools and with no dependency on third parties.
The content management systems we install give you the ability to change your online details, add content, feature forthcoming events, run promotions, manage pictures and picture libraries, add videos and even change the navigation menus. You also have the ability to appoint admin login passwords to various members of your team or your club so that they can update set sections of your site. You can authorise different rights to different users and this way your team will be able to update limited sections of the site without the worry of the website being damaged.
Keep ahead of the Competition
In today’s market, it’s more important than ever to remain ahead of the competition, driving new customers to your course while at the same time retaining your club’s unique identity and traditions. Sporting Media’s great web designs and cutting-edge technology solutions help you gain and retain that competitive edge by giving you the ability to maintain updated dialogue with your members and your wider target audiences.
Stylish layouts and great pictures to reflect your club’s image
We believe that your website is your shop window and should reflect your club in the most accurate, distinctive and attractive ways possible. Our experience in golf marketing means that we understand the unique nature of designing marketing material aimed at golf enthusiasts, competitive golfers and the corporate golf market.
So many clubs spend vast amounts of money on developing and maintaining their courses only to use out-of-date, low-resolution, sub-standard pictures on their websites and in their marketing. In today’s competitive market it’s time to change and we can provide you with great-looking design at a cost effective rate together with top professional images of your club and course. Let us work with you to create a website that reaches all your requirements and one that helps you re-define your club and its prominent position in the sport.
Support your Golf Pro with full details on practise facilities and tuition
We take the time to highlight the Professional Golf Tutition and the Practise and Coaching Facilities available at your club. We can feature your Head Golf Professional and your coaching team with pictures and text that can be updated by you at any time and we ensure that your website visitors are presented with all the information they need to plan and to best enjoy their golf lessons and golf practise time.
A website that helps you increase sales
Joining up to third party websites that sell your tee-times to visitors is a great way to drive new customers to your club. Having your own tee-time booking system within your website is even better. We provide you with the market leading options on both and in most cases we can integrated your current systems with your new website to keep costs down and maximise your revenue streams.
Gain additional revenues by running advertising on your website
As an option, we can design your website in a way that creates the spaces needed to run advertising within the site. With a large part of our business focused on sports advertising sales, our in-house team will sell the website advertising on your behalf, generating additional income for your club. To further boost sales we can also sell advertising within your Club’s email newsletter. You will retain the right to veto advertisers from the site and newsletter, we manage the advertising for you and we will pay you 25% of the revenues generated. For full details please call us at any time.
Keep close to your customers with email marketing
Keep in regular contact with your members with our direct marketing solution. You can send emails in html or in plain text and manage your members and visitors database.
Search Engine Optimization (SEO)
We build the foundations of your website in a way that Search Engine Optimization is already in place. Our use of market leading content management systems allows for you to add content such as news items to your site which are automatically Search Engine Optimized as you add them, giving your site a full and formidable presence on the Internet.
In addition to super-clean code we provide a wide range of SEO services to continually maximize your website’s ranking and profile in top search engines such as Google and Bing. Our services includes Key Words Consultancy, Meta Taging, Building Page Links with key partners, Social Media, Email Marketing, Google Adwords and Web Anayltics.