Pools & Leisure Centres

Web design for Swimming Pools and Leisure Centres


Sporting Media provides full web consultancy, web design, web building, accessibility testing, web maintenance, hosting and ongoing support for Swimming Pools and Leisure Centres across the UK. We focus on the quality of the content layout and the detail and accuracy of the information provided by you to the public, the accessibility of your website and your ability to deliver content through different platforms including mobile phones and other hand held devices.

Putting you in control of your web content

Our websites for Swimming Pools and Leisure Centres are built on word-class ‘open source’ content management systems (CMS), which are free of licensing fees and are not reliant on third parties in any way. This enables us to provide you with powerful functionality whilst keeping costs right down. We build the content management system (CMS) into your site giving you the ability to control, update or change any part of your site, at any time.

We build calendars, timetables, voucher codes and membership systems into your site that are easy for you to alter or update, keeping eveyone updated with membership options, classes, sessions and events. We also provide training so that you and key members of your team will be able to add sections, change prices and write news and blogs from any computer, anywhere. You’ll even be able to update your site from your mobile phone.

Presenting your Swimming Pool and Leisure Centre to your web visitors

We focus on presenting your facilities and activities in a way that is easy to read and accessible to all so that the whole community can participate in activities at your venue, helping you to deliver on local Sports, Recreation, Health and Well-being strategies.

For local authority services, our websites conform to the published guidelines regarding WCAG 1.0 Level-AA Accessibility as expected of all government websites as of April 2011. We also conform to published guidelines on government websites such as those covering Online Videos, Data Protection, the Welsh Language Act (in Wales), Public Records, Copyright Notices, Terms and Conditions, Site Measurement and Audit, Page Template Layouts, Browser Testing and Domain Names.

For major website projects we have a qualified Programme Manager and Prince 2 Project Manager in-house who has a vast amount of experience interacting with larger structured organisations and our purpose is to build websites that meet all of your Stakeholder requirements. We are web developers and publishers with a passion and understanding of sport from the grass roots to the biggest sporting events in the world and we develop websites in ways that are creative and functional to greatly assist you in encouraging and inspiring active and healthy customers or service users.

Our Delivery and Service

We deliver websites for Swimming Pools and Leisure Centres that:-

Are produced on time and within budget
Have the connectivity and band width to deal with expected volumes of traffic
Have a true synergy with Sport, Recreation, Health and Well-Being
Encourage participation at all levels
Run News sections and Job Advertisements
Contain detailed sections on your facilities, activities and prices
Are rich in multimedia including photos and videos where available
Enable web visitors to download PDF brochures and timetables
Enable web visitors to become members by enrolling and paying for membership online
Can be produced in English and in Welsh where required
Are accessible by all
Are easy to maintain and update by your own team
Are secure with back-up systems, fully managed servers and 7 days a week support
Give you the ability to conduct service-user surveys online, and track the way users browse through your site to work out which content is most popular.
Give you the ability to organise member login for sections only available to your staff and other professionals.

Depending on your exact requirements here is a checklist below on the type of facilities and activities we normally expect to cover within your new site:

Swimming Pool

Including the split between recreation and fitness times as well as closed sessions for specific groups such as the disabled, women-only and hydro-swim therapy.

Membership Systems and Price Lists

Online membership systems that you can control as well as price lists for all activities which you can update easily at any time

Hydrotherapy Pool

With timetables and including details of easy access flooring, hoist systems and water temperature for those with join and muscle problems.

Spin Studio and Group Exercise Studio

Including details on classes and times

Soft Play Areas for small children

Including images of the facilities such as obstacle courses, soft mats, ball pools and areas designated for crawlers only

Therapy Rooms

For facials, body treatments, manicures, visiting chiropody, waxings and other treatments.


Including steam facilities, dress rules, monitoring and safety aspects.


Including the toys and activities available, age limits and booking procedure.


List of cardio vascular and resistance training machines as well as stretching, free weight areas and warm-up/warm-down areas.
Details on activity programmes, classes and memberships.


Introduction to the type of food and snacks served as well as details for vegetarians and for those with specific dietary requirements.


Pool Based Classes
Swim Schools
Personal Training
Dance Classes
Junior Gym
School Holiday Activities
Children’s Birthday Parties

We hope that this helps you to start thinking of the type of content and functionality you may require to best represent your Swimming Pool or Leisure Centre business on the web. We are always interested in hearing from clients and potential clients on what they expect and require from their websites moving forward as this is the core of our business. If you have any questions or to find out more about any of our services, please get in touch.
Call or email now to discuss your project
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