National Sports Bodies



We are designers and web programmers, sports writers and former athletes who are also die-hard fans that live and breathe our teams and favourite players as much as you do. Think of us as the first people who turn up the front row of your big games and events an hour early, even when it’s raining outside or as those who spend more time on the golf range in the icy winter mornings than anyone else….that’s us and that’s how much we love sport.

We build websites with the same passion as your hardest working, most successful coaches, so you know your site is going to deliver on all your specifications. At the foundations of your new website lies a world-class content management system, which we understand and customize possibly better than any other agency in the UK and which provides you with full and flexible control over your content and the ability to create meaningful and ever-evolving interactions with your sport’s fans.

Above all, we enable you to improve the sports experience you bring to the fans by promoting enhanced enjoyment, participation, and community and because of this, we provide you with a new dimension in online marketing for your business, more profit for your bottom line and better exposure for your sponsors and advertisers.

Examples of the type of functionality we can deliver

The websites that we build are scalable so that any additional functionality you require can always be added. As a brief snapshot of what we can deliver, you will be able to:-

  • Appoint multiple in-house website administrators
  • Add a high volume of news and media content including video content
  • Extend and manage your membership bases no matter how large the numbers
  • “Skin” the site to be suitable for certain events or match days and include specific sponsors within these “skins”
  • Deliver live video streaming simultaneously to extremely large audiences when needed and control advertising at any point within these video streams
  • Deliver press accreditations and manage press releases and press calls within a secure area
  • Integrate with world-class national and international e-ticketing systems
  • Deliver world class on-line shopping environments linked to your nominated fulfillment houses
  • Manage your Member Organisations and arrange annual membership renewals within a secure environment
  • Manage individual athletes’ memberships or affiliations
  • Manage individual coaches memberships or affiliations
  • Organize, promote and manage events and tournaments

Web Design for National Sports Organisations running Major Spectator Sports

We build, manage and help provide meaningful content for websites of official bodies who run major spectator sports and sporting leagues across the UK. Sports covered include:-

  • Football
  • Cricket
  • Golf
  • Tennis
  • Horse Racing
  • Motor Sports
  • Cycling
  • Eventing
  • Equestrian
  • Dressage
  • Swimming
  • Athletics

Web Design for Official Bodies running other National Sports

We build websites for National Sports Organisations and Sports Alliances that are responsible for running and representing specific sports in the UK. These are organisations that run sports with a high take-up of active participants, amateur or professional and these include sports such as:- Golf, Table Tennis, Bowls, Volleyball, Martial Arts, Fitness Foundations, Schools Athletics, Ice hockey, Yacht Racing, Power Boat Racing…and many more.

Sports have increasingly diverse audience and participant bases and if your organisation serves everyone from first-timers to Olympic and Paralympic competitors, then your website should be able to reach each user with the most relevant experience possible for them, including local competition and league details and relevant training and product information.

Understanding your requirements

We work with you to ensure that your website is authoritative, best reflects your position in the sport and appeals to your wide range of  fans and participants.

We expect that your remit ranges between boosting incomes from television rights to developing your sport at a grass root level sometimes not only in your own country, but overseas. We take the time required to discover from you what matters most within your organisation so that we can feature these issues within your new website.

If you manage leagues we can provide you with tournament and league management software that delivers incredible functionality with multiple administrator rights so that divisions can manage their own areas or leagues from grass roots development through to the highest level of professional sport.

It is likely that as part of your role, you manage national teams which compete in major international tournaments. Not only does your website give you the functionality to manage your sport better than ever before; it also gives you the ability to ensure that visiting teams are well managed and well promoted at a national and international level, helping you deliver on your remit of enhancing international relationships for future meetings and competitions.

There is so much functionality that we can deliver, based on your requirements and moving forward we are constantly searching for the next big opportunities in web design, functionality and fan interaction so that we can better serve our clients and excite their users.

Focusing on your Sponsors

Your sponsors really matter to you and they must be prominent within your online assets. But before the easy part of presenting your sponsors logos and messages, we give you the ability to create engaging dialogue with your fans: The type of dialogue your sponsors and advertisers are always searching for.

You may require video streaming, photo galleries and much more to appeal to your sport’s fan bases and you may need your online content to be deliverable across internet, mobile phone and other hand held devices. We deliver all of this, coordinating your website content with your social media platforms and for good measure, if you need content written, we have an excellent team of sports journalists and copywriters to deliver to your requirements. All this content and interaction provides unique and compelling reasons for sponsorship.

Bandwidth and Connectivity Capable of Delivering to the nation

Your website demands the bandwidth, connectivity and stability required to service your passionate fans when they want to book tickets, sign up to newsletters, watch videos or follow your news online. We use some of the world’s most respected hosting companies and we manage the servers ourselves, 24/7, with a team of full time server specialists. For our customers this means:- Enterprise level connectivity, dual-location hosting, off-site back-ups, specialist customized load-balancing,  multiple-country sites, enterprise grade security and 24/7 telephone support from genuine technical experts, based in the UK.

Functionality for Major Spectator Sports

For Major Spectator Sports we ensure that the websites we build have the capacity to deliver to massive global audiences.

We expect that the main demands placed on your website will come when you are streaming live international matches or events. This not only means that we need to manage your live video feeds to high numbers of viewers but also that the rest of your site, especially your e-commerce sections, hold up when there are huge surges in demand that normally surround major events.

For this reason we ensure that the areas of your website that will be called on the most are delivered through sophisticated integration with world-leading ticket sales companies, world-leading live video streaming companies and with the world’s most advanced e-commerce systems. We undertake, manage and provide 24/7 support on the integration of these specialist providers to deliver you the powerful, robust and fully functional website your fans deserve.

Video Streaming – Simple Solutions or Integration with the World’s Leading Video Delivery Platforms

For your multimedia solutions, depending on anticipated volumes of traffic, we can build your site entirely on freeware or integrate your site with global market leading multimedia platforms which have the capacity to provide delayed or live video streaming to high viewing national or international audiences and we can provide you with everything required to deliver your advertisers’ and sponsor’s content within these video streams.

Ticket Sales

We integrate your website with a state of the art web ticketing system produced by one of the world’s biggest ticketing companies. This is a stand alone product that looks exactly like the rest of your website. This way you get world class ticketing systems that your fans can access directly from your own website. Fans will be able to see a seating plan of your stadium so they choose exactly the seats that suit them best. You’ll be able to manage your ticket inventory across the season and across various sales channels, you’ll be able to release additional tickets close to match or event days that can only be purchased via your website and you’ll know exactly how many seats are left, if any, for sale at the gates.

For smaller organisations, as an alternative to integrating with large third-party ticketing systems, we can deploy an effective, smaller ticketing system that will give you the ability to sell tickets to events through your website. This system will require one of your team to manage the ticket sales of each event but it’s a cost effective solution that delivers excellent results.

Your Official Online Shop

As a major National Sport your fans will demand state-of-the-art online shopping facilities. In most cases for National Sports bodies, we build online shops using Magento, the world’s fastest growing and most most effective specialist e-commerce platform. Your e-commerce platform sits within your existing site and is scalable right the way up to servicing global retailing businesses with  multiple domains in multiple countries with unlimited currencies and unlimited tax variants. Magento is a truly stunning e-commerce platform and is now used by some of the biggest brands in the world including Nokia, North Face, Harvey Nichols, Fox, Olympus, Dockers, Ford, Salomon, Fiji Water and Lenevo.

There are 3 versions of Magento, with various degrees of functionality and warranty. The entry level is software license is free, the middle range level software license costs around £2,000 a year and the enterprise level software license costs around £10,000 per year. An enterprise-level e-commerce platform set up, customized and populated by us will give you all the functionality you could ever hope for when delivering online shopping to your fans and this includes full integration with your fulfillment houses including order tracking and dealing with returns and full mobile phone versions of your online shop.

As a suggestion from us, if your online shop is turning over in excess of £500k per year then the enterprise version of the Magento e-commerce platform should be implemented. The next step up from a solution such as Magento is to custom build your own online shopping system but this is high-end, extremely expensive work that requires an experienced project management team and an impressive array of programmers & testers and such work is normally only undertaken by major retailers.

The functionality we can add to your online shop

Easy to update product items listing
Easy to change pricing
Special Promotions and Voucher Codes
Digital and Printed Gift Vouchers
Variable pricing and discounts for certain users
Auction System to allow your club to sell certain memorabilia and other products or experiences normally to raise money for good causes
Full stock control and real time integration with EPOS and other offline warehouse systems
Order tracking system for customers to view online
Options for customers to choose priority mailing/delivery
Options for customers to select gift wrapping
Specialist personalised sports shirt ordering systems
Returns system if required
Product feeds to shopping portals such as Amazon
Multilingual Shopping Checkout Systems
Integration with all major secure payment gateways
Specialised tracking system to see visitors’ habits as they enter your online shop

The Magento e-commerce platform also allows you to be PA-DSS compliant and the platform is packed with all the features you can possible require to drive a world-class, full-scale, online shopping business.

From full catalogue style listings, and zoom-in features on products, to gift certificates, wish-lists, gift registries, loyalty and rewards programs, multiple landing pages, personalised content, permissions for category views and purchases, limited ‘time’ sales offers, the ability to create shop fronts for specific customers or geographic locations and many, many more. It’s all the functionality the most demanding retailer could ever require.

Added to all this, with the new set of Magento mobile admin tools, you’ll bring the functional powerhouse of your e-commerce platform to your mobile commerce channel, including full integration with your store’s catalogue, checkout, inventory, and reporting systems.  We’ll even be able to deploy new device-specific features and branded themes for you and give you the ability to quickly update the colours and appearance of your mobile phone to fit your biggest sports events and these can update in your app even after customers have downloaded it.

Put simply, with the right e-commerce technology in place, it’s never been easier for your sports fans to spend money with you!

Press Centre

We provide the technology within your website that enables you to take a pro-active approach in a way that delivers impressive information rich-media content to your press partners as well as providing them with a mainstream link to everything that is happening within your business.

What’s possible within your online Press Centre:-

  • We can build a full press centre section into your website that’s accessible by accredited journalists, pr and media companies.
  • Members of the media will be able to apply to you for access to this password protected area of the site.
  • Your media centre will list all press contacts within your club and give you the capacity to post press releases, communicate via batch emails, run your stadium press accreditation system online, announce press calls and have high resolution images available for download.
  • If you have an agency producing minute by minute match reports as well as match summaries or match analysis data then we can script the site in a way that some or all of this information is distributed automatically via the press centre to all approved parties.
  • Your Press Centre section can be managed and updated by those members of your team who are given administrative rights. Updates can be actioned from any computer and even from your mobile phone.

Seamless Transition to your new site

We know that you cannot afford down time and for that reason, we develop your site in a password protected live testing area and once you’ve signed off the new site and we’ve completed testing then we re-direct your existing domain name to point towards your new site for a seamless transition.

Here’s a checklist of some key additional functionality and content your may require for your new website:-

News and Blogs

The latest news from your organisation including notices, bulletins, reports, blogs, newsletters and any of your official magazines that can be ordered or downloaded online. You’ll be able to decide which news and blogs items can invite comments and you can mange comments administration and moderation through the administrative area.


Everything people will want to know about your sport and how to get involved.


Administration and governance of your sport including it’s board and senior management, articles, committees, minutes, rulings, welfare, anti-doping policies and insurance.


Competition schedules, event calendars, committee meetings, search for events in your area, event previews and reviews.


Academies, education, skills, development clubs, courses, coaching qualifications, refereeing, resources for learning, resources for coaches.


Find your nearest club, upload information about your own club.

Member’s Area, Membership Fees and Membership Directory

We can set this up in a way that members add their own directory listings which are then send to you for approval before going live on the website. The directory listings can be open to anyone or password protected so that the listings can only be viewed by other members. We give you the ability to collect membership fees online and send out automatic membership renewal notices.


International Committees, selection procedures and policies, Management of International programmes, International Performance Programmes, International Athlete Scholarship Schemes, International Competitions and Events.


For those organisations that are registered to accept donations from the public we make it easy by providing a quick access, easy to use secure online donation system that accepts all major forms of payments.

Quick Polls

You can engage your visitors with tools for creating, adding and monitoring instant polls anywhere on your website, often providing valueable consumer insights for your sponsors.

If you have any questions, or to find out more about our web consultancy, web design, web building or digital marketing services for  Organisations running National Sports including Major Spectator Sports please get in touch.
Call or email now to discuss your project
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