WEB DESIGN FOR SPORTS BRANDS
WE DESIGN, BUILD AND DEVELOP TO CREATE GREAT ONLINE SPACES FOR YOUR SPORTS BRAND
We build websites for companies selling sports products and brands to consumers, to professional athletes, to clubs and to sports businesses. We are passionate about sport, we love creating great ideas and bringing them to life and our single priority is not just to meet but to surpass our customers’ expectations on every level.
We know that the retail of consumer goods is one of the most competitive industries out there, which is why we work hard to make sure each of our clients truly shine online and as a result, compel their customers to open meaningful dialogue with their brands and to spend money online and in store.
We create websites not just as a series of visually appealing pages, but as strategically constructed business tools developed to significantly increase your bottom line. In order to do this, we listen carefully to what you and your customers are saying and we take the time to understand what your competitors are doing. By doing all of this, we discover ways to give consumers what they want before they even know they want it.
We also takes into consideration the many outlets users take when it comes to goods and retail and we make sure to integrate all our work whether it be online, on smart phones, on hand-helds, within social shopping mediums or in-store.
Delivering Websites for Sports Brands
We consult on, design, build and market websites for sports products and sports brands such as:-
- Golf Clothing and Footwear
- Golf Equipment and Accessories
- Rugby Clothing and Footwear
- Rugby Training Aids
- Tennis Rackets and Equipment
- Tennis Clothing and Footwear
- Rugby Training Aids
- Tennis Rackets and Equipment
- Tennis Clothing and Footwear
- Football Clothing and Footwear
- Football Training Aids
- Running Clothing and Footwear
- Running Accessories
- Track and Field Equipment
- Sports Fashion
- Sports Drinks
- Vitamins and Supplements
- Professional Gym Equipment
Understanding your brand
With vast experience in sports marketing, we can deliver great looking websites that are focused on presenting your products online in a way that fits exactly with your branding policies, your brand positioning and your marketing strategy. We immerse ourselves fully in your brand, taking the time to understand your market position, your customers and your competitors.
From design and development, through to content creation, user experience, accessibility and calls to action; we work with your brands to deliver innovative and engaging websites that entice people to buy and encourage brand interaction on many levels. Based on your detailed brief we work closely with you to produce a variety of creative design layouts produced by top graphic designers before the web development process begins to ensure that you are happy with your online environment.
We work to your exact brand specifications and if required we can produce sketches, workbooks, colour palettes and house style templates around the final designs so that there are complete online guidelines for your brand moving forward.
We work with the imagery you provide and if required we can provide professional re-touching services and as well as photography, including experienced and accomplished fashion photographers with published works in relevant market-leading mainstream media.
We help you bring your brands alive in a way that people already feel and emotional connectivity with your products whilst visiting the website and we encourage people through calls to action, to interact with you and to form meaningful connections with you there and then before they leave the website.
A Content Management System within your website
A good web Content Management System (CMS) can mean the difference between a static underachieving website and a dynamic and flexible one that adapts to visitor needs, converts prospects into customers, and strengthens the brand.
As standard, we build our websites on WordPress; it’s the world’s most popular content management system. WordPress has come a long way from it’s early days as blogging software. It’s now the most widely used, stable and powerful content management system in the world today and is used by Ebay, Yahoo, Ford, The Wall Street Journal, Samsung, Sony, People Magazine, New York Times, CNN, Ben & Jerry, GE, Network Solutions and many more.
In terms of expertise we don’t know anyone in the UK who understands and implements WordPress better than we do, with our team not only getting right into the core of the program on a daily basis but also having the capabilities and the experience of regularly writing exclusive, custom made plug-ins for our clients.
The WordPress system affords you as the customer, the ability to update parts or all of your website on a daily, hourly or even minute by minute basis without requiring any internet programming skills. You can even update your website from your mobile phone. The easy-to-use interface enables you to edit and add pages within a word-like text editor and there’s full version control which means you can always roll back to an earlier version of the page if your not happy with your changes.
For brand owners we are able to integrate your WordPress content management system into the same website and same domain name as your e-commerce platform, giving you two major software platforms on which to build your online business moving forward.
Online Product Catalogue
Regardless of whether you run an online shopping store or not, your website is your online product catalogue and we ensure that your products dominate the design with great imagery and detailed product specifications and descriptions.
If you need your audience to experience your brand and products above and beyond traditional web publishing then we can integrate sophisticated solutions so that your website visitors can interact and explore your brand products with colour changers, 3-dimensional imagery click-through and other cutting-edge interactivity.
Full e-commerce store within your website
Shoppers from the UK bought £44 billion of goods online in 2010 spending more online than any other European country, so it’s essential to be able to support your business with a fully functional, easy to update, well presented, secure online shopping system.
We have a number of e-commerce options for you to choose from, some of which integrate with back-office systems and others provide full-blown e-commerce solutions with order tracking, staged fulfillment and automated stock control if needed.
We apply the level of time and professionalism required in building your online store so that it appeals to online buyers, compliments your brand and help grow solid online revenues. For established brands we can offer a number of impressive, integrated e-commerce systems with a full array of national and international sales & fulfillment functionality. If required we can also integrate your existing e-commerce systems with your new web design.
As well as integrating market-leading third-party shopping systems we champion Open Source systems that are free and extremely well built. These really are the next generation of e-commerce software and give new brands the opportunity to trade online within smaller budgets.
Sporting Media’s solution for those requiring a full-scale, online store is that we install and customise the world’s fasted growing, most stable and most effective high-end ecommerce software platforms; Magento.
The type of functionality we can add to your online shop includes:
Easy to update product items listing
Easy to change pricing
Special Promotions and Voucher Codes
Digital and Printed Gift Vouchers
Variable pricing and discounts for certain users
Auction System to allow your club to sell certain memorabilia and other products or experiences normally to raise money for good causes
Full stock control and real time integration with EPOS and other offline warehouse systems
Order tracking system for customers to view online
Options for customers to choose priority mailing/delivery
Options for customers to select gift wrapping
Specialist personalised sports shirt ordering systems
Returns system if required
Product feeds to shopping portals such as Amazon
Multilingual Shopping Checkout Systems
Integration with all major secure payment gateways
Specialised tracking system to see visitors’ habits as they enter your online shop
Build your club’s shop on the world’s most effective e-commerce platform
There are a number of e-commerce platforms that can be suggested for your club or stadium but we recommend Magento, the world’s fastest growing and most effective specialist e-commerce platform. The platform sits within your existing site and is scalable right the way up to servicing global retailing businesses with multiple domains in multiple countries with unlimited currencies and unlimited tax variants.
Magento is truly stunning and now used by some of the biggest brands in the world including Nokia, North Face, Harvey Nichols, Fox, Olympus, Dockers, Ford, Salomon, Fiji Water and Lenevo.
There are 3 versions of Magento, with various degrees of functionality and warranty. The entry level is software license is free, the middle range level software license costs around £2,000 a year and the enterprise level software license costs around £10,000 per year.
As a suggestion from us, if your online store is turning over in excess of £500k per year then the enterprise version of Magento should be implemented. The next step up from Magento is to custom build your own online shopping system but this is high-end, extremely expensive work that requires an experienced project manager and an impressive team of programmers and testers and is normally only undertaken by major retailers.
Web Analytics, Quick Polls, Surveys and Sales Data Analysis
We build analytics tools into your website giving valuable insight into the volumes of web visitors, where they came from and how they travel around your website. You can engage your visitors with tools for adding and monitoring instant polls anywhere on your website, often providing valueable consumer insights into your customers’ opinions and buying decisions. We can also integrate with third-party specialist providers of sales data analysis.
Other Features and Content your Brand’s website may require:
Password Protected Press Area
Press Area Access Request Form
History of the Company and Brand
Professional Fitting Centres
Authorized online retailers
News and Blogs
Including the option to accept comments on some or all news/blogs
Details on products such as scientific details, waterproofing systems
Details on players that you may sponsor
Details on events that you may sponsor
Wallpapers that can be downloaded
Password Protected Retailer Section
Send out communications to all retailers via your website
We can build multiple language versions of your website