CAMPAIGN TRACKING AND ANALYTICS
WE CAN PROVIDE FULL CAMPAIGN TRACKING AS PART OF YOUR WEBSITE MARKETING PACKAGE
The strength of website marketing is that every activity can be tracked and results can be measured to great degrees of accuracy. As well as Google Analytics, Email Marketing Analytics and PPC Analytics, there are many specialist solutions in the market that can provide you with highly detailed reports on your consumers’ activities as they engage with you across a myriad of platforms. Every analysis is backed up by comprehensive reports that you can refer back to at any time.
With the huge rise in social media and the mobile web, the changing nature of how branded content is viewed by your customers means that we need to be continually analysing and anticipating new attitudes, new behaviors and new devices and technology. The relationship between your brand and your customers is now only a part of the information we seek, we’re now also looking at tracking the evolving conversations that occur from consumer to consumer as this has a significant influence on the way people search for and purchase products, services and memberships.
We work with you to develop and implement the best campaign tracking processes for your business and to agree on the daily, weekly or monthly reporting formats that you require. Our analysis of your marketing includes Google Analytics, Google Webmaster Tools, Heatmap Analysis, Site Search Analysis and Customer Feedback. This builds a set of benchmarks from which improvements can be measured.
Our key deliveries in Campaign Tracking and Analytics are:
- We ensure that you are using the tracking and analytics systems that are best for you
- We gather the information for you at a frequency that suits you best
- We make sure that you understand the most relevant parts of the data produced so that you can make informed decisions on all aspects of your marketing campaigns and on your overall website marketing activities.
For those who’s businesses depend heavily on e-commerce we integrate enterprise level tracking software to help you streamline and optimize the checkout process, understand what marketing activities generate the most sales and help you to develop intelligent email marketing campaigns around your customers’ e-commerce activities.
REPORTING ON PPC CAMPAIGNS
We track and report on keyword and creative performance across all major search engines, including Google, Yahoo Bing as well as on your PPC activity within YouTube and Facebook. We identify the keywords and creatives that are your top performers, as well as those that are dragging down your overall ROI so that you can optimize your advertising campaigns. We present you with easy-to-understand visual reports designed to help you maximize the value of your ad campaigns and reduce cost per conversion. We can also set up enterprise level software that gives you the ability to manage and adjust PPC campaigns across multiple engines simultaneously.
Reporting on your competitors rankings
Internet marketing is highly competitive and we know that yours won’t be the only website in the field using SEO to try and convert visitors into customers. We constantly monitor what your competitors are doing, how they are ranking in certain keywords and why some of them are ranking above you in the search engine results so that we can access what needs to be done to close the gap. One of the services we offer is to decide upon your 5 top competitors against which we will produce monthly reports on their search engine performances compared to yours.
Tracking of Back Links
Link-building is one of the most essential functions of website marketing. Backlinks to your site from other relevant websites are a key was of strengthing your website’s credibility in the eyes of Google and other search engines. We provide you with easy-to-read monthly reports that show not only your own backlinks but also those of your top 10 nominated competitors, giving you an unique and valuable insight into essential link-building activities.