Pay Per Click


Sporting Media provides expert Pay Per Click services, producing highly targeted results and increased market share

Pay Per Click (PPC) or Paid Search Marketing is the practice of buying and creating adverts within certain search engines such as Google or Bing or major website such as Facebook and Youtube. When you set up your search engine advert you choose ‘keywords’ that are associated with this advert, which are the words or phrases that best relate to your business or your marketing campaign. Your advert then appears on search results pages whenever these key words or phrases are searched for within the search engines or websites that you have bought the advertising from such as Google, Bing, Facebook or Youtube.

PPC is about harnessing intent, it enables brands to reach customers at the precise time and place at which they are researching, reviewing and buying products and services. This makes it an incredibly powerful tool for driving customer acquisition and sales. With PPC you only pay a fee when your advert is clicked on and advertising campaigns and the costs of these key words or phrases are specific to each search engine or major website. Needless to say that the sensational effectiveness of paid search advertising has also brought with it fierce competition in many markets and this means that your business needs the marketing expertise, implementation skills and technology of a dedicated paid search (PPC) team to be successful.

By working with our award winning PPC partners and applying our own vast sports marketing experience we are able to meticulously refine your key words campaigns to reduce the average costs involved in attracting highly relevant visitors for the products/services on offer within your site whilst at the same time ensuring that you overcome the pay per click stragegies of your identified key competitors.

We guarantee that your PPC work is always conducted by Google AdWords Professionals, Microsoft Bing AdExcellence Professionals, Google Analytics Authorised Consultants and by Yahoo Search Engine Certified Partners. Our search engine professionals work in collaboration with our expert in-house marketing team and our incredibly experienced in-house editorial team to ensure the most potent campaigns for your business. We analyse and develop your campaigns, optimise your landing pages, creating compelling ads, work within agreed advertising budgets, keep up with key word market rates and report on our progress as often as you require.

We are dedicated to bringing you the results you demand from your PPC campaigns and from your overall website marketing campaigns. All campaigns are bespoke and we have a number of price packages which combine PPC Management with SEO, Link Building and other marketing activities. If you have any questions regarding Pay Per Click (PPC) Advertising, Search Engine Optimisation (SEO), Email-Marketing, Content Optimisation and Social Media Marketing please get in touch.
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